About Lumana
At Lumana, we’re building the leading AI-powered video security solution designed to automate monitoring, detect critical events in real-time, and accelerate incident response for organizations across diverse industries. We are disrupting traditional video surveillance by bringing the power of AI to existing security cameras—enabling them to understand, detect, and act when it matters most.
Lumana challenges the paradigm of fragmented, complex, and reactive physical security systems by delivering an end-to-end AI video security solution that is easy to deploy, manage, and use. We develop our own hardware, software, and AI, integrating them to deliver a significantly enhanced experience compared to what currently exists in the market.
Founded by computer vision experts and backed by top-tier investors, Lumana has raised $24 million in seed funding. Our solution is already being used by Fortune 500 and enterprise organizations, demonstrating strong product-market fit. As we continue to grow rapidly—both in product innovation and go-to-market execution—we’re looking for exceptional A-team individuals to join us in transforming the world of physical security with AI.
Role overview
Reporting to the VP of Marketing, you will be Lumana’s first Growth Marketer. You’ll build and own our growth strategy from the ground up, driving awareness and customer acquisition across enterprise sectors including education, government, manufacturing, hospitality, healthcare, and retail.
You’ll design and execute data-driven marketing campaigns and growth experiments that deliver measurable impact against ambitious pipeline targets. This role is perfect for someone eager to make a meaningful impact by combining technical skills, strategic thinking, and creativity to drive rapid growth in the emerging AI video security market.
You’ll be a key connector across the organization, leveraging analytics and user insights to identify opportunities, implement solutions, and iterate quickly. We’re seeking someone ready to roll up their sleeves, do what it takes to win, and pioneer new approaches in B2B enterprise growth.
What you'll do
- Own the Growth Strategy: Design, execute, and optimize full-funnel growth strategies to drive user acquisition, activation, retention, and revenue.
- Manage Paid Advertising: Build, optimize, and scale paid acquisition channels (SEM, social, display, and other digital platforms) to drive qualified leads and pipeline.
- Influence Brand Awareness & Demand Generation: Contribute to top-of-funnel efforts—website optimization, SEO, email marketing, content, landing pages, webinars, events, and more.
- Refine Outbound Strategy: Partner with sales and marketing to develop outbound campaigns that generate high-quality leads and improve sales effectiveness.
- Design & Run Growth Experiments: Identify growth levers, test hypotheses, run experiments, analyze data, and iterate to drive efficient pipeline growth.
- Optimize the Customer Journey: Analyze the customer lifecycle to pinpoint optimization opportunities and boost conversions at each stage.
- Collaborate Cross-Functionally: Work with product, engineering, and sales to turn insights into impactful features, campaigns, and experiments.
- Build & Maintain Marketing Infrastructure: Select, integrate, and manage marketing tools (automation, analytics, CRM, attribution, SEO, etc.).
- Champion a Data-Driven Culture: Conduct thorough analysis and communicate actionable insights to leadership through clear, concise reporting.
- Stay Ahead of Trends: Keep up with emerging platforms, tools, and best practices to maintain a cutting-edge growth strategy.
What you'll need
- 3+ years of growth marketing experience in B2B SaaS, ideally with exposure to enterprise sales and technology/security products.
- A mindset of extreme ownership and high accountability—you move fast, communicate clearly, and take full responsibility for outcomes.
- Proven success managing paid media campaigns across multiple platforms with measurable ROI.
- Hands-on experience with marketing automation, CRM systems, and analytics tools. Familiarity with reporting, dashboards, and light scripting/querying (e.g., SQL, Python) is a plus.
- Demonstrated ability to run and scale growth experiments with measurable results.
- Comfort in a fast-paced, startup environment—adaptable and focused on high-priority outcomes.
- Strong communication skills, with the ability to turn complex insights into clear recommendations.
- Analytical thinking, with a passion for using data to inform and drive decisions.
Bonus points
- Experience in AI, computer vision, or security technology
- Previous experience as an early growth hire at a startup
- Familiarity with ABM (Account-Based Marketing) strategies for enterprise
- Exposure to physical security or enterprise safety markets
What we offer
- Impact: Drive meaningful growth and shape the trajectory of an AI-first company in a fast-growing market.
- Innovation: Work with cutting-edge AI that’s transforming how organizations approach video security.
- Growth: Be a founding member of our marketing team with significant career advancement opportunities.
- Culture: Join a winning team of computer vision pioneers, startup veterans, and top-tier talent.
- Benefits: Competitive salary, comprehensive medical, dental, and vision coverage, generous PTO, equity, 401(k) with match, and flexible work arrangements.
Lumana is an equal opportunity employer
We are committed to providing equal employment opportunities to all individuals regardless of race, color, ethnicity, religion, sex, gender identity, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis protected by law.